How Much Should You Be Charging?

Hello! My name is Natalie and in case you don’t know me I’m a lettering artist based in Los Angeles. I’ve been working full-time for myself for a little over 5 years. I struggled a lot when I just got started, especially with charging for my services. I had no clue what were average rates and what to charge. I decided to help out others who are just starting out so here goes!

What information is out there?

I’ve been doing a lot of research on pricing yourself as a lettering artist. I found that this information is so sacred and almost top secret! I can completely understand why this information is paid for. It’s a little scary to share what you’re charging because some clients might hold that against you. Another reason why I think so few artists share their rate is because it varies from person to person. I think most of it depends on your experience as a lettering artist. Of course if you have a great portfolio, a track record of working with great brands, and are of course very talented, it would make sense that you’re charging a good amount.

There is not "right" way to price yourself

There is no “right” way to price yourself in my opinion. I think it just varies from person to person but I think by sharing what I charge I can hopefully give you an idea for how you might charge for your services. Lettering is a fairly new service so I have a feeling pricing will always be changing or adjusting. The more demand you have for it the higher the price. Right now it seems that lettering is in high demand and that’s pretty awesome! Which means you can potentially get paid for it! But again how should you price yourself in a fairly new field of work? It’s difficult I know! So I’m going to be completely transparent! I’m going to share with you how much I charge for lettering (as well as graphic design). Hopefully this can help you! Remember these are just my own opinions based on my own experience as a lettering artist. Nonetheless I hope it helps! You can access this PDF in my Lettering Care Package Bundle. Available here.

If you need any additional help or have any questions just head to my Instagram Account. I’m always trying to give free tips and resources. 

xo, 

Natalie

Share:

2 thoughts on “How Much Should You Be Charging?”

Leave a Comment

Your email address will not be published. Required fields are marked *

I'm Natalie!

Welcome! I spend my time here writing blog posts for all your burning lettering and design questions! Take a look around.

Check out our

Sign up for our newsletter and get 11 freebies! No spam, notifications only about new products, updates.

On Key

Related Posts

The Adobe Express Mobile Beta is Here!

The Adobe Express Mobile Beta is Here! Hey Creative Friends! I wanted to share more details about the exciting news regarding Adobe Express Mobile Beta. This is going to revolutionize

Adobe Express: Beginner’s Guide

Unlock Your Creative Potential with Adobe Express – A Beginner’s Guide! Are you ready to dive into the world of digital design but don’t know where to start? Don’t worry

When Art Meets AI

The Unlikely Assistant (AI) I want to introduce you all to my favorite studio buddy – not the kind that has paint under its nails (though that would be pretty

November Wallpaper

Hey there, November vibes! So, we’re rolling into November, folks—the month when everything chills out a bit. The leaves are dropping, and the world’s getting all comfy-cozy. Well, except maybe

Contact

hello@threeologie.com

CONNECT WITH ME!

JOIN THE NEWSLETTER SQUAD!

To get more information on upcoming events, workshops, lettering and art tips, freebies and more sign up for our monthly newsletter!

Selected Clients:

Adobe
FabFitFun
Facebook
The Happy Planner
Los Angeles Times
Michaels Stores
Pilot Pen
HP
Rihanna Savage X Fenty
Winsor and Newton