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The Greeting Card Licensing Accelerator
A 5-Week Live Intensive to build, polish, and pitch a commercially-licensed card collection.
Enter your details below to secure your spot on the priority list and grab your Early Bird discount.
- ONLY 20 SEATS AVAILABLE
- ONLY 20 SEATS AVAILABLE
- ONLY 20 SEATS AVAILABLE
- ONLY 20 SEATS AVAILABLE
- ONLY 20 SEATS AVAILABLE
- ONLY 20 SEATS AVAILABLE
- ONLY 20 SEATS AVAILABLE
- ONLY 20 SEATS AVAILABLE
- ONLY 20 SEATS AVAILABLE
- ONLY 20 SEATS AVAILABLE
- ONLY 20 SEATS AVAILABLE
- ONLY 20 SEATS AVAILABLE
- ONLY 20 SEATS AVAILABLE
- ONLY 20 SEATS AVAILABLE
Move from "Artist" to "Licensor."
Create 6 high-demand card designs and learn the exact system to get your portfolio in front of leading industry art directors.
Live Art Direction. Professional Deliverables.
1
Live Monday Reviews:
Get your work critiqued through the lens of a professional licensor to ensure every design is market-ready.
2
High-Res Layered Files:
Master the Photoshop workflow that makes your files 'plug-and-play' for manufacturers.
3
The Strategic Pitch:
Stop 'cold-emailing' into the void. Learn how to identify the right partners for your specific style and pitch with confidence.
I'm Natalie,
As a completely self-taught artist and business owner, I know firsthand what it’s like to have a passion for drawing but no clear map to a professional career. Over the past 8 years, I’ve moved beyond 'just lettering' to build a thriving business rooted in the world of art licensing, teaching more than 600 students how to turn their creativity into a tangible brand along the way.
I created the Licensing Accelerator because I remember the frustration of having a folder full of sketches but no idea how to turn them into the high-res, layered files that real companies actually hire for.
My goal is to save you years of 'guessing' by giving you the exact technical workflows, portfolio strategies, and live art direction I’ve mastered through real industry experience. I’m not just teaching you how to draw—I’m giving you the professional blueprint to move forward faster, pitch with total confidence, and finally see your work on store shelves.
Why Licensing?
Why work once when you can make passive income for years?
Licensing is the key to creating a sustainable illustration career. But to get signed, you need more than just a pretty drawing... you need a collection and production-ready files that global brands and boutique publishers actually want and need.
Build the Essential Licensing Starter-Kit.
We are building the 6 specific cards that major stationery brands look for when signing a new artist. By the end of 35 days, you'll have:
*All of my card designs shown here are licensed or have been licensed in the past. You might see them in stores near you!
*Design licensed by Papyrus
Birthday
(The Year-Round Staple)
The #1 selling category in the world. We’ll focus on creating a high-energy, "evergreen" design that works for any age. This is the "bread and butter" of your licensing royalties.
*Design licensed by Trader Joes
New Baby
(The Gift Market Favorite)
A huge category for both cards and art licensing (think nursery decor!). We’ll create a sweet, whimsical design using "trend-forward" colors that work for any new parent.
*Design licensed by Cardthartic
Get Well
(The Editorial Heart)
Art directors look for "sincerity" here. You’ll learn how to use softer color palettes and comforting icons to create a card that feels like a warm hug.
*Design licensed by Cardthartic
The Holidays
(The Retail Must-Have)
The "Gold Rush" for artists. We’ll design a festive, high-impact card that stands out in a crowded Christmas market, focusing on how to make traditional themes feel fresh and "eye-catching"
*Design licensed by Trader Joes
Wedding & Engagement
(The High-End Essential)
Replacing the short Valentine's season with the year-round wedding market. We’ll focus on elegant layouts, "celebratory" lettering, and the refined aesthetic that boutique publishers look for in their premium collections.
*Design licensed by Fluttr
Mothers Day
(The Seasonal Powerhouse)
The second-largest greeting card holiday. We’ll explore how to balance sophisticated florals with heartwarming lettering to capture the "Mother’s Day" market without looking like every other card on the shelf.
Class Schedule:
Brief
Monday AM
Welcome to Week 1 + Your Creative Brief
Your weekly brief drops. Choose your direction and design all week.
Live
Monday PM
LIVE: Kickoff & Portfolio Strategy
Welcome to the Accelerator. Big 6 overview. Set creative intentions. Start thinking about who you want to pitch to.
Video
Tuesday
Researching Trends & Color Palettes
Where to research trends. How to build a mood board. Selecting your color palette.
Work to do: Start sketching your 3 concepts.
Activity
Wednesday
The Shelf Study + Find Your Brands
Go to a store or browse online. Find 5 birthday cards that catch your eye. Identify the publisher, palette, typography, and price point. Record in your workbook. Identify the brands you want to pitch to.
Work Day
Thursday
Digital Inking Day — Studio Time
No lesson. Bring your strongest sketch to life in Procreate/Adobe Fresco.
Video
Friday
How Brands Expect Your Artwork — Photoshop Technical Build
Layered PSD setup (300 DPI, CMYK, bleed). Layer naming. Export for submission.
Work to do: Build your layered file. Finalize your Birthday card.
Submit
Saturday
Submit your Birthday card by 11:59 PM PT
Upload for Monday's live review.
Brief
Monday AM
Welcome to Week 2 + Your Creative Briefs
Two cards this week. Your briefs drop and you design all week.
Live
Monday PM
LIVE: Week 1 Birthday Reviews + Seasonal Strategy
Real-time feedback on your Birthday cards. How to tackle trend-heavy holidays. The retailer buy cycle.
Video
Tuesday
Botanical & Floral Study for Mother's Day
Floral styles that sell. What different retailers expect. Composition for floral cards.
Work to do: Start sketching both cards.
Industry
Wednesday
What Is Licensing? — How the Business Actually Works
Royalty rates, deal structures, the 12–18 month timeline, how cards go from artist to store shelf. The industry lesson your art school never taught you.
Work Day
Thursday
Digital Inking Day — Studio Time
No lesson. Finalize linework and color for both cards.
Video
Friday
Color Theory for Retail
Why some palettes pop on a crowded shelf. High contrast, the 60/30/10 rule, CMYK shifts.
Work to do: Review your color choices. Finalize both cards.
Submit
Saturday
Submit your Mother's Day + Holiday cards
By 11:59 PM PT for Monday's live review.
Brief
Monday AM
Welcome to Week 3: The Emotional Range Week
Tone is everything. Empathy for Get Well, joy for New Baby. Your briefs drop this morning.
Live
Monday PM
LIVE: Week 2 Reviews + Tone Workshop
Review Mother's Day & Holiday cards. How to use art to communicate empathy and joy.
Video
Tuesday
Concepting "Get Well"
Soft textures, comforting icons, sincere lettering. Common tone mistakes.
Work to do: Start sketching both cards.
Industry
Wednesday
How to Price Your Work + Understanding Contracts
What's standard: flat fee vs. royalty. Key contract terms in plain English. When to ask questions.
Work Day
Thursday
Digital Inking Day — Studio Time
No lesson. Finalize both Get Well and New Baby cards.
Video
Friday
Mockup Magic — Presenting Your Cards in Retail Settings
Realistic mockups for your portfolio and pitch materials. Smartmockups, Photoshop smart objects.
Work to do: Create mockups of your first 4 cards.
Submit
Saturday
Submit your Get Well + New Baby cards
By 11:59 PM PT for Monday's live review.
Brief
Monday AM
Welcome to Week 4: The Premium Category
This is card #6 — the finale of your Big 6 collection. Your brief drops this morning.
Live
Monday PM
LIVE: Week 3 Reviews + The Luxury Market
Review Get Well & New Baby cards. Foil-ready design and premium finishes.
Video
Tuesday
Elegant Typography — The High-End Wedding Look
Typography spectrum for weddings. The "one typeface, two weights" rule. Foil-ready type.
Work to do: Start sketching your Wedding card.
Activity
Wednesday
The Premium Price Audit
Find 3 wedding cards at different price points ($5, $5–7, $8+). Analyze paper stock, finish, typography, packaging. What makes premium premium?
Work Day
Thursday
Digital Inking Day + Collection Review
Digitize your Wedding card. Lay all 6 cards side by side — do they feel cohesive?
Video
Friday
The Technical Audit
Pre-flight checklist on all 6 cards. Resolution, CMYK, bleed, safe zone, layers, file naming.
Work to do: Audit all 6 cards. Your Big 6 is DONE.
Submit
Saturday
Submit your Wedding card
By 11:59 PM PT for Monday's final live review.
Intro
Monday AM
Welcome to Week 5: It's Pitch Week
Your portfolio is done. This week we get it seen.
Live
Monday PM
LIVE: Final Portfolio Showcase
Review Wedding cards. Each student shares their full Big 6 collection. Celebrate and prep for the pitch.
Video
Tuesday
Building Your Portfolio PDF + Your Signature Range
How to compile your Big 6 into a curated, watermarked PDF under 5 MB.
Work to do: Create your portfolio PDF.
Video + Activity
Wednesday
Writing the "Perfect Pitch" + Dream 20 Deep Dive
The 3 email templates. Subject line formulas. Dos and don'ts. Research your top 3 target companies.
LIVE 5 PM PST
Thursday
Pitching Ceremony
Present your Big 6 collection. Practice your pitch. Celebrate. This is graduation.
Activity
Friday
We Hit "Send" Together
Send at least 3 pitch emails to companies on your Dream 20 list. Schedule your 1-on-1 portfolio review call.
Celebrate
Saturday
You did it.
No submission. Celebration. Check the Post-Course module for your 1-on-1 booking link and alumni resources.
Ready to see your art on store shelves?
Join the waitlist for the next cohort of the Licensing Accelerator. Get early access to registration and exclusive "Early Bird" pricing.